The Bold and the Bootylicious

If you thought that the yesteryear was nothing short of a laid-back, uptight economy, and ancient theories, how were you to describe our present "modern" lifestyle—tell me please, for I'm all ears. I could spell it out for you—a "skinny" tale. 

        Advertisements today could not get any gross than this. Ads today are bold and on your face—raunchier than ever before. The makers do not seem to care any less who their target audience is anymore. They thrive on flesh—the more flesh, the lesser the mass of clothes covering the body, the more hits they get. The ads today do not have a beginning, a message, or a conclusion; just semi-nude beauts walking the ramp, cuddled up on the couch, or in nude nothings. Be it a biscuit or a cellphone, advertisements have crossed the fine line between decency and vulgarity. I don't recall the last time I have been comfortable sitting through an advertisement without being grossed out. Is this because we are trying to keep up with the West? Wrong approach. Is it just me, or are we indeed running out of originality and creativity? 

       There was a time when my family and I couldn't wait for the advertisements. They had a soul to them. They had a message, and a jingle that was hard to forget. There was the Bajaj motor ad, Cadbury, milk, eggs, Amul butter, and many more. And mind you, they were all decent and sensible and thoughtful concepts.

      How many advertisements today can we actually sit down with elders and watch without making excuses to go for a leak, or just to bury your face somewhere. It's good to be bold, but everything has its limits don't you think? I remember, every time the Amul Macho advertisement was telecast, I switched channels. But most of the time, it was from the frying pan to the fire—the other channel had seminude, even nude models walking down the ramp. How was one to choose between the devil and the deep blue sea! 

      There are good advertisements as well; however, one seems to remember the gross ones for all the wrong reasons. To quote Mark Antony from Julius Caesar, "The evil that men do lives after them; the good is oft interred with their bones".

       Hope is what keeps the world going; and I'm hoping that before the spirit leaves me, I get to relive the advertisement standards of yesteryear.